Last updated on November 7, 2025
No. Armenian technical regulations prohibit misleading labeling on bottled mineral water. Carbonated water must be clearly marked as “carbonated,” while “still” is reserved for non-carbonated water.
Why Labels Matter in Armenia
In Armenia, mineral water isn’t just a drink—it’s a cultural staple, flowing from volcanic springs and bottled with pride. But when it comes to labeling, the law is crystal clear: honesty is non-negotiable. Selling carbonated water under the guise of “still” isn’t just a marketing faux pas—it’s a violation of consumer protection and food safety regulations.
The country’s approach reflects a broader commitment to transparency in food labeling. From the bustling markets of Yerevan to export shelves abroad, Armenian authorities enforce strict standards to ensure that what’s on the label matches what’s in the bottle. This isn’t about bureaucracy—it’s about safeguarding health, trust, and fair trade.
The Legal Framework Behind the Rule
The backbone of this regulation is the Law of the Republic of Armenia on Food Safety, complemented by Governmental Decree No. 491-N, which validates the Technical Regulation on bottled mineral water. These texts set out mandatory requirements for production, packaging, and labeling. The decree explicitly states that labels must provide “reliable information on the type of mineral water” to prevent misleading consumers.
Under these rules, mineral water sold in Armenia must indicate whether it is carbonated or non-carbonated. Mislabeling—such as branding fizzy water as “still”—is considered deceptive and can trigger penalties, product withdrawal, or loss of certification. Compliance isn’t optional; it’s enforced through inspections by the State Food Safety Service, which monitors conformity with national and Eurasian Economic Union (EAEU) standards.
What the Label Must Include
Armenian law requires that bottled water labels display:
- The type of water (carbonated, lightly carbonated, or still).
- The manufacturer’s name and address.
- Volume, best-before date, and storage conditions.
- Language compliance: labels must be in Armenian and Russian under EAEU rules, though additional languages may appear.
Since 2025, Armenia has also introduced digital labeling using Data Matrix codes for beverages, enhancing traceability and consumer protection. This system ensures that every bottle can be tracked from source to shelf.
Why Such Precision?
The insistence on accurate labeling isn’t arbitrary. Carbonation affects taste, digestion, and even medical recommendations. For consumers with dietary restrictions or health conditions, knowing whether water is carbonated is essential. Misleading labels could lead to discomfort or health risks, undermining public trust and violating consumer rights.
Moreover, Armenia’s mineral water industry is a source of national pride and export revenue. Brands like Jermuk and Bjni compete globally, and compliance with international norms strengthens Armenia’s reputation for quality and integrity.
Cultural and Practical Context
Mineral water has deep roots in Armenian culture. Springs like Jermuk have been celebrated for their therapeutic properties for centuries, attracting visitors seeking wellness. Today, these waters are bottled and shipped worldwide, but the essence remains the same: purity and authenticity. Accurate labeling preserves that heritage, ensuring that every sip reflects what nature intended.
For businesses, the takeaway is simple: transparency sells. A clear label builds consumer confidence and avoids costly sanctions. In a market where tradition meets modern regulation, honesty isn’t just good ethics—it’s good business.
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Sources
Governmental Decree No. 491-N validating Technical Regulation on bottled mineral water
https://leap.unep.org/en/countries/am/national-legislation/governmental-decree-no-491-n-validating-technical-regulation
Ongoing
The Law of the Republic of Armenia on Food Safety
https://faolex.fao.org/docs/pdf/arm69365E.pdf
Ongoing