Is it allowed to advertise high‑sugar foods and beverages to children on broadcast and online platforms in countries that enacted recent advertising restrictions?

Last updated on October 4, 2025

No, in many jurisdictions. From 2022–2024 several countries and regions strengthened restrictions or introduced explicit bans on marketing foods high in sugar, salt or fat to children on broadcast and digital platforms and around schools; enforcement includes fines, mandatory removal of ads, and obligations on platforms and broadcasters to prevent placement. Food and drink companies must revise media buys, creative content, and age‑targeting methods to remain compliant.

https://www.who.int/publications/i/item/WHO-REPO-2023.2 (WHO guidance on marketing to children and national implementation examples updated 2023)

9/20/2023