Last updated on October 3, 2025
No, Brazil’s National Consumer Secretariat (Senacon) issued guidance in 2023 requiring advertisers to disclose when AI-generated actors or voices are used in commercials. This regulation aims to prevent consumer deception and ensure transparency in digital marketing. Advertisers must clearly label synthetic content, especially when it mimics real people or implies endorsements. Failure to comply may result in fines or suspension of the campaign. The rule reflects Brazil’s broader push for ethical AI use in media and advertising.
https://www.gov.br/mj/pt-br/assuntos/seus-direitos/consumidor
Aug-23