Last updated on October 2, 2025
No. The UK’s regulatory framework and Advertising Standards Authority rulings prohibit targeted gambling advertising to under‑18s and require operators to avoid content likely to appeal to minors. After the 2023 independent review and subsequent regulator guidance, gambling operators face stricter rules on placement, age‑verification, and marketing content: ads must not be placed on channels or alongside content with a substantial youth audience, must include responsible gambling messages, and operators must implement robust verification and targeting controls. Non‑compliance can lead to sanctions, fines, and advertising restrictions; marketing teams must align campaigns with the UK Gambling Commission and ASA codes before publication.
12/1/2023